A 25-room hotel and restaurant in Mogadishu, Somalia. Guri means "home". Our promise is Gurigaaga Labaad, "Your Second Home".
GURI HOTEL is a mid-to-upscale, full-service hospitality company combining accommodation (25 rooms in 5 categories), a restaurant (GURI Kitchen, about 90 seats across the main hall, family section, rooftop and a VIP majlis) and events (conference and wedding hall). It targets business travellers, NGO and government delegations, visiting diaspora families and local diners who want safety, reliability and real Somali hospitality.
All figures are planning estimates in USD, built from the room inventory, rates and menu prices already loaded into the ERPNext system. Validate them against real quotes (building lease, fit-out, wages, fuel) before raising funds.
| Element | Definition |
|---|---|
| Name | GURI HOTEL. Guri is Somali for "home": short, easy to say in Somali, Arabic and English. |
| Tagline | Gurigaaga Labaad · Your Second Home |
| Promise | Safe, always-on comfort with genuine Somali warmth. |
| Personality | Warm · dependable · proud of Somali culture · quietly premium |
| Sub-brands | GURI Kitchen (restaurant) · GURI Rooftop (terrace & shisha-free lounge) · GURI Events (conferences & weddings) |
| Voice | Hospitable and plain-spoken. Greet in Somali first ("Soo dhawoow"), then English. Never pushy; always specific (times, prices, what's included). |
A house roofline (home) over an arched doorway (welcome) with an ocean wave (Mogadishu's coast) underneath.
Hand this concept to a designer for final vector artwork, signage, uniforms and key cards.
Indian Ocean
#0E4D5C · primary
Sand Gold
#C8A464 · accent
Coral Terracotta
#C8553D · action
Ivory
#FAF6EF · background
Ink
#1E2A2E · text
Playfair Display for headings and the logotype · Inter for body text, menus, signage and the ERP/print formats.
| Segment | What they need | Share of room-nights (target) |
|---|---|---|
| NGO / UN / government delegations | Security, reliable power & Wi-Fi, invoicing, meeting rooms | 35% |
| Business travellers & investors | Airport transfer, workspace, fast check-in | 25% |
| Diaspora families (summer & Eid peaks) | Family suites, Somali food, longer stays, WhatsApp booking | 30% |
| Local / regional leisure | Weekend stays, weddings, rooftop dining | 10% |
| Room type | Rooms | Bed / capacity | Rack rate / night |
|---|---|---|---|
| Standard Room | 8 | Queen · 2 | $60 |
| Deluxe Room (sea view) | 6 | King · 2 | $85 |
| Executive Room (breakfast incl.) | 6 | King · 2 | $110 |
| Family Suite | 4 | King + Twin · 4 | $150 |
| Presidential Suite | 1 | King · 4 | $250 |
| Total / average rack | 25 | $100 |
GURI Kitchen: 30 menu items, from $1 (Somali tea) to $22 (seafood platter). Signature dishes include Bariis Iskukaris with goat meat ($12), camel-meat rice ($13), grilled kingfish ($14) and canjeero with suqaar ($6). Services: airport transfer $30, laundry $5, extra bed $20/night, late checkout $25, conference hall $150 half-day / $250 full-day, wedding & event hall from $800.
| Department | Roles | Headcount |
|---|---|---|
| Management | General Manager · Accountant · Sales & Marketing (2) · HR/Admin | 5 |
| Front Office | Front Office Manager · Receptionists (6) · Night Auditors (2) · Drivers/Concierge (3) | 12 |
| Housekeeping | Supervisor · Room Attendants (8) · Laundry (2) | 11 |
| Food & Beverage | F&B Manager · Head Chef · Cooks (6) · Stewards (3) · Waiters (10) · Cashiers (2) | 23 |
| Engineering & Security | Maintenance/Electricians (3) · Security Guards (8) | 11 |
| Total | 62 |
| Item | Amount |
|---|---|
| Building renovation & fit-out (leased building) | 180,000 |
| Room furniture, fixtures, linen (25 × $4,500) | 112,500 |
| Commercial kitchen equipment | 65,000 |
| Restaurant, rooftop & hall furniture | 35,000 |
| Generator + solar hybrid power | 70,000 |
| Security systems (CCTV, gates, scanners) | 25,000 |
| IT, Wi-Fi, POS terminals, ERP hardware | 15,000 |
| Licences, legal & registration | 8,000 |
| Pre-opening marketing | 15,000 |
| Pre-opening hiring, training & payroll (2 months) | 45,000 |
| Lease deposit (6 months) | 36,000 |
| Working capital | 60,000 |
| Contingency (10%) | 66,650 |
| Total | 733,150 |
| Year 1 | Year 2 | Year 3 | |
|---|---|---|---|
| Occupancy | 55% | 65% | 72% |
| Average daily rate (ADR) | $85 | $90 | $95 |
| Room revenue | 426,600 | 533,800 | 624,200 |
| Food & beverage revenue | 260,000 | 330,000 | 390,000 |
| Events & services revenue | 60,000 | 85,000 | 110,000 |
| Total revenue | 746,600 | 948,800 | 1,124,200 |
| F&B cost of goods (35%) | 91,000 | 115,500 | 136,500 |
| Payroll (62 staff) | 264,000 | 290,000 | 315,000 |
| Utilities & generator fuel | 96,000 | 102,000 | 108,000 |
| Security | 36,000 | 38,000 | 40,000 |
| Building lease | 72,000 | 72,000 | 75,000 |
| Marketing (~4%) | 30,000 | 38,000 | 45,000 |
| Repairs & maintenance (~3%) | 22,000 | 28,000 | 34,000 |
| OTA commissions | 13,000 | 16,000 | 19,000 |
| Admin, insurance, licences | 30,000 | 32,000 | 34,000 |
| Total operating costs | 654,000 | 731,500 | 806,500 |
| EBITDA | 92,600 | 217,300 | 317,700 |
| EBITDA margin | 12% | 23% | 28% |
Room revenue = 25 rooms × 365 nights × occupancy × ADR. Break-even occupancy is about 44%, with fixed costs of roughly $498k a year. Cumulative EBITDA of about $628k by the end of Year 3 means payback of the $733k investment in about 3.3 years, before tax and financing costs.
| Weeks | Milestones |
|---|---|
| 1–3 | Register the company, open bank and mobile-money merchant accounts, sign the building lease, start the renovation. |
| 4–8 | Fit-out of rooms and kitchen, install power and security, recruit department heads, finalise the logo and signage. |
| 9–11 | Hire and train all staff on service standards and the ERPNext system (reservations, POS, housekeeping), plus menu tasting. |
| 12 | Soft opening for invited corporate clients and press, then go live on OTAs and social media. |
| 13 | Grand opening with an event and launch rates. |
The company GURI HOTEL (GH) is set up in your local ERPNext at localhost:8080/app/hospitality, with reservations, check-in/out, room board, restaurant orders and kitchen status, room-service-to-folio billing, a POS with Cash/EVC Plus/Zaad/Sahal/Card, housekeeping tasks, and separate Room, Food and Beverage revenue accounts. The public website with online booking runs at localhost:8080.